Game of Thrones is one of the deadliest shows of all time, with a body count of over 100,000. These deaths have significantly impacted fans, who genuinely mourn the characters they’ve grown to love over the years.
So to promote the final season, Foxtel, an Australian cable network, built a final resting place for these characters. ‘Grave of Thrones’, a live experiential media event, was an enormous cemetery featuring the tombs of the show’s most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.
The graveyard featured more than 30 gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.
Each grave was created in staggering detail, closely referencing the lives and deaths of the characters featured, including Hodor’s headstone, which honours one of the show’s most beloved characters and depicts his tragic death at the cave exit.
In just three weeks, over 90 of Australia’s top sculptors, designers, painters, and builders worked hundreds of hours to build graves richly layered with Game of Thrones stories.
Awards
Cannes Lions – Gold
D&AD – 3 Graphite
One Show – 3 Gold
Spikes – Grand Prix, Gold, 2 Silver
AWARD – 6 Gold, 2 Silver | Adstars – 3 Gold, 2 Silver, Bronze
Adfest – Grande, 2 Silver