It’s just not cricket

Once upon a time, someone uttered those immortal words; “It’s just not cricket”.

Presumably, they were bothered by a rule change in the game of cricket, for cricket has been evolving ever since the game began.

That is the premise behind Foxtel’s cricket campaign that used cricket’s most famous phrase and critical moments throughout the sport’s history to highlight the latest chapter in the sport’s evolution – Foxtel 4K being the new home of cricket.

ClientFoxtelCategoryIntegrated CampaignYear2018

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