Clickable Readable Link

Byron Bay Writers’ Festival demonstrated its theme of “A Passion for Words” by turning otherwise cold, technical links into prose linked to the festival’s site. These ‘Clickable Readable Links’ were not just ads, but also demonstrations of the festival’s intent, while embracing the new media landscape in a way that perferctly showcased the written word.

ClientByron Bay Writers FestivalYear2012


Webbys: Advertising, Media & PR Best Copywriting
AWARD: 1 x Silver