Born of Tough Love

Aussies are some of the toughest critics. ​Brutally honest and unapologetic. ​No audience is more vocal, especially when it comes to Utes, as the most fiery and proud ute lovers in the world.

In a fully integrated campaign, Volkswagen responded to the critics head-on proving the all-new Amarok was the answer to the brutally honest criticism of the ute category.