Up, Up and Toupee

Set to Joe Cocker and Jennifer Warnes’ iconic tune ‘Up Where We Belong’, ‘Up, Up and Toupee’ was a unique TVC that captured that feeling of flying on Virgin Australia.

The spot featured an unconventional lead character called Wiggy: a toupee, as he rediscovered the joy of lying and seeing the big, wide world, on his way to his family’s holiday destination.

ClientVirgin AustraliaCategoryBrand launchYear2019


D&DA – Wood Pencil
Spikes – Bronze
One Show – Finalist
AWARD – 2 x Silver, 2 x Bronze
Adfest – Silver