An always-on early bushfire detection and monitoring network that spreads a virtual protective blanket over communities.

NRMA Insurance wanted to shift from being a reactive to a preventative brand. To launch their NEW positioning, we went after the greatest threat to Australian communities – bushfires.

Developed in partnership with CSIRO Data 61 and the Australian Fire Services, we created a new technology to detect and prevent bushfires: ‘NRMA FireBlanket™’ is a real-time bushfire detection and monitoring network that uses a highly tuned digital sense of smell to pinpoint, track and predict where bushfires could spread.

‘NRMA FireBlanket™’ comprises wireless Sensor Nodes placed on existing infrastructure to form a mesh network and establish a virtual fire blanket over at-risk communities, giving firefighters critical knowledge to manage bushfires and protect Australians.

It can be monitored via mobile devices, allowing firefighters to monitor and react remotely in real time to changing conditions.

‘NRMA FireBlanket™’ has passed rigorous tests demonstrating its potential to give firefighters another vital weapon for sniffing out bushfires before they take hold.


AFR – Best Product Innovation (2017)
AFR – Best Overall Innovation (2018)
AWARD – 2 Silver, 4 Bronze (2018)
AD STARS – 1 Gold, 1 Bronze (2018)
CLIO – 1 Silver (2018)
SPIKES – 1 Bronze (2018)
D&AD IMPACT – 2 Wood Pencils (2018)