Ajax Social Wipes

To launch Ajax’s new anti-bacterial single-handed wipes beyond traditional media and into people’s digital lives, we created ‘Ajax Social Wipes’ – a website that lets you clean all your social feeds of accumulated Facebook Likes and Twitter spam.

This was achieved single-handedly, in 3 easy steps: log in, select, and delete — giving users a helpful bit of digital fun while demonstrating the physical benefits of the product.

ClientColgate PalmoliveCategoryDigitalYear2019


Spikes – Bronze
AWARD – Silver
Webby – Social Presence
Shorty Awards – Social Campaign