For the first time, an actual porno was interrupted by a public health message.
We partnered with Digital Playground, one of the biggest adult film studios, to be part of their most significant release of the year, a tribute to the world’s biggest show.
In the middle of ‘Game of Balls’, the lead porn star stopped, turned to the viewer, and taught him how to check himself – demonstrating on her co-star’s privates. And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation, an Australian awareness charity.
‘Game of Balls’ is still one of the most-watched films on the pornweb. As we hoped, the global awareness has filtered through to Australia. And it’s still saving lives the world over.
Awards
LIA – 1 Gold, 1 Silver & 3 Bronze (2015)
D&AD – 4 Wood (2016)
Cannes – Bronze Lion (2015)
Spikes – 2 Gold & 2 Silver & 3 Bronze
AWARD – 5 Gold, 2 Silver, 1 Bronze
Clio – Silver (2015)
AdFest – 5 Gold & 1 Silver
W3 Awards – 3 Gold & 2 Silver
AWWWARDS – Honourable Mention
ADMA AC&E – 4 Wins + Pinnacle Award: Brave Client
AdNews AOTY – ‘Branded Content’, ‘UN LTD’
Young Guns – 2 Silvers
OneShow – Bronze
Caples – 1 Gold
IAB Creative Showcase – Winner
Best of the Best
AFR – Best Social Innovation