NRMA wanted to activate their sponsorship of the Western Sydney Wanderers football team in a way that both involved the fans and existed in the digital age.
And since the new brand positioning was NRMADE BETTER, it made sense to develop an app that could help aspiring players of all ages improve their game.
The app featured video lessons with Wanderers A-League, W-League, and National Youth League players, as well as tips and challenges. With a range of ball, striking and heading, goalkeeping and team skills, it became a valuable training tool for players and coaches alike.
