According to the World Health Organisation states, one person dies every 6 seconds from tobacco-related illness.

With its 6-second looping videos, we realised that the then-popular Vine app was the perfect medium for this simple, hard-hitting fact.

And so the ‘Every 6 Seconds’ campaign was born. Three Vines were launched on World ‘No Tobacco Day’, one for each significant smoker demographic. Each is a chilling demonstration of how often – and how many – smoking kills each year.


W3 Awards – 1 Gold & 1 Silver (2014)
Caples – Bronze (2014)
One Show – 2x In-Book (2015)
Webby Awards – People’s Voice (2015)