To help IKEA celebrate 50 years in Australia, I collaborated with Jenny Mak over the past few months to create the world’s first-ever flat-packed FLIP FLÖPS, which you must assemble yourself. This innovative fusion of a key brand element with a national icon sparked a media and social media frenzy, with feature pieces appearing on Sunrise, Channel 7 News, the Today Show, Channel 9 News, and Channel 10.
To help IKEA celebrate 50 years in Australia, I collaborated with Jenny Mak over the past These hyper-limited-edition items are available for customers to win, and each of IKEA Australia’s coworkers received a pair. With just the right amount of bounce, comfort, and cushioning, the flat-packed FLIP FLÖPS serve as a perfect way to thank Australians for welcoming IKEA into their homes over the past five decades.